While online sales are growing at about three email list times the rate of those for brick and mortar stores (in part, because of free shipping), almost one-third of e-purchases are sent back (versus nine percent for stores). As shipping is twenty to sixty-five percent of an e-retailers cost of email list goods (UPS), it's all hands on deck to reduce this cost. email list 4. While digital marketing will continue to grow, there will have to be significant improvements made for its continued development. Consider the following:
- P&G has challenged Google, Facebook, YouTube and others to email list adapt safeguards against the existing fraudulent traffic reporting and inappropriate content by the end of 2017 or they will stop advertising with them; P&G has already email list pulled $140 million from them in 2017. - Walmart is also no longer advertising on YouTube. - Facebook claims it can potentially reach 101 million 18 to 34-year olds, but the Census Bureau counts only 76 million of this email list demographic.
- The ANA is attempting to start email list a six-month, $50 million pilot study with 35 marketers in a test of 30 premium online publishers to determine their actual value. - Added to these, there have been accusations of social media kickbacks, while over 600 million consumers email list worldwide have ad blockers installed. It is clear dramatic improvements must be made and made quickly. 5. As another outgrowth of the mistrust in the marketplace, email list employees, reps and distributors will become the new marketing communications "influencers". Of necessity, these people will become "the brand", and management will recognize the importance of an engaged workforce.