It has always been said that the wealth is in the niche. In other words, you need to dig deep to find the perfect niche. That's cool. But then people came up with silly niches like they served heart-centered, soulful guru entrepreneurs. I also don't know what one of them is, so I'm pretty sure the guy who said they were selling to, he doesn't know either. So whether you're a business, an online user, a brick-and-mortar store, or a blogger, yes, it's important to know your niche, but it's also important not to step out of the niche yourself. So, are you ready to identify your niche? Your niche is more than just one person OK, so this is probably the number one mistake a lot of people make. It usually comes from very empty, very basic marketing teachings. You are told to identify your ideal client, your super client. Those who will love you and love whatever you sell. Create an avatar for this customer. This is true to an extent that it doesn't actually help you identify your niche. It just helps you identify someone who might buy from you. But that only works for certain things. A good example is in the coaching industry. I'm starting to be at a loss now as I read the countless posts in the group about the type of people this coach labels her ideal client. They usually just create copies of themselves, implying what I call heart-centered, soulful stuff.
They put this label on themselves and want to help other people with that label. Alert! Everyone who walks on this earth is different. If you think you can attribute one person to your marketing avatar, chances are you're targeting about 5 people. Bloggers really hate this. Mom blogs target other moms. Usually the mother of a young child. But unfortunately, children do not live long as they grow up and develop their own personalities and preferences. How do you get over it? Pop another kid every time the kid turns 5? There is a shelf life. Or should I say, menopause can stop this. Who is your business for? The problem with identifying your super customers holistically industry mailing list creating the ideal customer avatar is that you end up marketing to only one type of customer. You tend to stereotype your own customers. Doing so could alienate many other potential clients. Many years ago, when I had my own small retail empire selling beautiful soaps and bath bombs and all sorts of scented gifts, I learned a lesson that was very open to just about any potential customer. Many would think that the ideal clients for soaps, bath bombs and candles are women. It may be more appealing to younger women considering that women over 40 may have used Radox for years or have no time to soak in the tub for a long time.
However, this is true to a certain extent, and I would probably say the same if I had done the ideal client exercise in the first place. But the truth is, I sell a lot to men. and men of all ages. There are many factors that influence who my clients are. First, the location. I have a prime spot for passing footsteps. I was in the mall but near the main entrance at the top of the escalator. smell. People would go into the center and go up the escalator. As they travel upwards, the scent spreads to them. This gorgeous, fruity, cakey, sweet scent. When they reached the top of the escalator, they were curious about the smell. introduce. Almost all of my soaps and bath bombs look like cupcakes. They are works of art and look great. So after the scent lures people in, they are hit, in full sight of the beautiful display. Is it cake or soap? What problem are you solving? Too much temptation for a guy who needs to buy a gift. They can't get their wallets out fast enough. But why? I solved a big problem for them. A man entering a mall needs to buy a gift for his wife/girlfriend/mother. For many men, this is near-death levels and stressful. He can think of better ways to spend his Saturday afternoon. Like at a bar or at a football field. As he walked up the escalator, he could smell the cake. He likes cake. Then he saw that this display solved all his problems. This looks good. Smells good. It appeals to his senses. Beautiful gift boxes filled with these stinky things he knew his woman would love. Because by his logic, all women like these things. It's already packed, so he doesn't even need to worry about packing it.
There are all different prices so he can choose one that fits his budget. Within 5 minutes of entering this strange place known as a mall, he solved a big problem he had and was very happy with his purchase. He might tell all his mates about this place as well. He can now spend an afternoon at the bar. Everyone is a winner. Instead of focusing on who your ideal customer is, think more about the problems you can solve. No matter whose problem you're solving (for now), just focus on what you're doing and the problem it solves. In that case, men are not the first choice for my ideal client. But the reality is that men are my exact target market when it comes to solving their problems.