To generate impact, you need to create content that is 10 times better than anything else out there. Make sure it loads quickly and is useful, interesting, evocative and memorable. It must solve a problem or answer a question, while eliciting an emotional response. Social for discoverability and engagement - The Content Marketing Institute's 2016 B2B Content Marketing Benchmarks Report found that 93% of B2B marketers use social media content to help them find themselves and engage with prospects . 94% of them use LinkedIn to distribute their content, 87% use Twitter and 84% use Facebook. With search playing an increasingly small role in people's content discovery lives, if you're not crushing it on social media, you're probably not crushing it at all.
Visuals, including video - The aforementioned Content Marketing Institute study found that 48% of B2B marketers believe hair masking service videos are the most effective content, with 43% choosing infographics and 24% choosing images. The main takeaway is that visuals matter, and audiences confirm that. Growth in watch time on YouTube continues to increase by at least 50% year over year, and has been for three years in a row. put it all together Although initial setup may take more time, using these tools to plan, automate, and track your progress can help you stay on track. Instead of being overwhelmed with what needs to be done, you can look at everything you have in these tools to see how well your strategies are working. Based on the number of leads you work with and the conversions you have made, you can adjust current and future campaigns to ensure your growth.
With so many newsletters and blog updates available, it's easy to feel overwhelmed with all the information out there. This can easily lead to a condition known as analysis paralysis. You have so much information; you don't know where to start and nothing is accomplished. Explode your traffic and your profits using newsletters | SEJ Deciding which newsletters are the “best” is admittedly subjective. I started with my own inbox, then posted to Facebook, Twitter, and Quora asking for ideas. My goal was to come up with a list of helpful newsletters and blog updates that consistently deliver actionable recommendations . I have no affiliation with any of these newsletters, besides being a subscriber.