Apr 06, 2022
In DIY Forum
Nowadays, with the continuous development of society, brands in various industries are emerging and updated one after another. More cutting-edge brands are closer to the positioning of young people, more youthful, and marketed from the needs of fax number database young people; the author of this article We shared how emerging brands can break through in the case of product homogeneity, let's take a look. At the Red Sea Circuit, many people are so confused: their own products feel almost the same as competing products, so it's hard to beat. Everyone likes differentiation, but the reality is so cruel, the more white-hot the category, the more the same. What about homogenization? For a brand trader, especially a founder, planning must be done at the level of "Tao". Founders need to know how to invest, but they can’t turn themselves fax number database into a pitcher and only look at traffic ROI. Don’t make up for the laziness of product and marketing strategy formulation with the diligence of placing and finding traffic. I started to pay attention to the Tmall fruit wine industry last year and found that the industry is becoming more and more homogenized. Today, taking it as an example, let's talk about the homogenization industry and personal thoughts on how to break the game. Background: Liquor, beer and wine account for nearly 90% of the market share of the wine industry. Fruit wine has always existed as a "category without brand"; however, the consumption demands of the new generation of consumers fax number database have changed significantly, and the consumption amount of fruit wine has increased in the past two years. The speed is 50%. Tmall currently has 5,000 fruit wine brands. There are too many fruit wine brands, and there are almost not enough girls who are slightly drunk. The cutting-edge brands are well versed in the start-up routine: high appearance + product positioning + live broadcast/grass promotion.